- We honor relationships with customers, co-workers, and vendors and we acknowledge our existence is possible only through their existence.
- We commit to incorporating the fullness of integrity, fairness, humor, and hard work into all we do.
- We strive for excellence in both our product quality, and our interactions with others.
- We promote a work culture where common sense, creativity, genuineness, critical thinking, self reliance and problem solving are valued.
- We recognize the risks inherent to growth and development, and we take those risks willingly.*
- We believe in the dignity of all work, in the value of doing right work, and in the importance of balancing work with play.
- We accept the social responsibilities inherent to being part of an industry, community, and world larger than ourselves.
- We focus on profitability while at the same time commit to the values of justice and caring.